ShowLabs Spotlight: Technology-Enabled Studio

ShowLabs Spotlight Series: Elevated & Accelerate with Technology-enabled Studio Systems

This new Spotlight Series breaks down what sets ShowLabs apart from other production studios. We’re built by and optimized for large-scale, ecommerce content for outdoor & action sports brands and here are some of the teams, processes & strategies in place that truly set ShowLabs apart. 


At ShowLabs, we revolutionize product photography with cutting-edge technology, placing efficiency and quality at the forefront of our studio operations. Our advanced processes and systems redefine how businesses approach visual content creation, ensuring streamlined workflows and impeccable results every time.

Efficiency Through Innovation

Central to our studio’s efficiency is our commitment to leveraging technology. We integrate state-of-the-art tools to automate and accelerate traditionally manual processes. By doing so, we not only save time but also enhance the precision and consistency of our productions.

Creative Force: Streamlined Production Management

Creative Force is the nerve center of our operations. By seamlessly coordinating pre-planned product data with on-set capture techs and photographers, precise instructions for each product are ready to be shot. This integration ensures that every detail is meticulously captured, meeting the exacting standards of our clients.

Orbitvu: Robotic Precision

The Orbitvu robotic and templated camera systems are instrumental in maintaining consistency across each brands’ seasonal productions. These systems eliminate the need for set resets and relighting, significantly speeding up the shooting process and creating exact consistency from season to season. Styling templates further enable our on-set teams to position products swiftly and accurately, ensuring uniformity across all shots.

SHYFT: Accelerating Asset Delivery

Our proprietary software, SHYFT,  is a game-changer for creating market-ready variants and expediting asset delivery. By automating the production of pixel-perfect variants, SHYFT drastically reduces post-production editing times. These variants are seamlessly integrated into platforms such as Elastic Suite preseason catalogs, Shopify Product Detail Pages (PDPs), and even syndicated to leading retail partners like REI, Dick’s Sporting Goods, Nordstrom, and Amazon.

Experience the Future of Product Photography

At ShowLabs, we are not just photographers; we are innovators in visual content creation. Our technology-enabled studio transforms complex workflows into streamlined processes, empowering brands to showcase their products with unparalleled efficiency and quality. Whether you’re launching a new collection or managing ongoing catalog updates, our commitment to innovation ensures that your visual assets are always market-ready and primed for success.

Join us at ShowLabs and discover how our innovative approach to product content can elevate your brand’s visual identity. Contact us today to explore how we can tailor our technology solutions to meet your specific needs and exceed your expectations. Unlock the power of efficient, high-quality visual content creation and request a discovery session with ShowLabs.