Speed Up. Stand Out. Spend Less.
How Spyder Optimized Content for the Modern Market

Spyder

Founded: 1978

Employees: 196

Headquarters: Boulder, CO

Key metrics

94%

in time savings

86%

in cost savings

80 hrs. to 2 min.

Reduction in time to process 11,000 assets

Spyder isn’t just another outdoor brand — it’s one of the most iconic names in ski apparel. Known for fusing technical innovation with bold, fashion-forward design, they needed ecommerce content that matched the performance of their products. Slick. Scalable. On-brand. Every time. But like most brands trying to feed an ever-growing list of channels, they were stuck in a grind.

Challenge

Every season, Spyder had to produce at least four content variants per product — not just for their own DTC site, but for Elastic Suite B2B, major retail players like Dick’s Sporting Goods and Amazon, and a ever-growing network of Shopify+ partners.

And it was all happening manually.

Their internal team was slammed. Formatting assets. Renaming files. Removing backgrounds. Managing freelancers. Juggling samples. Nothing was automated. Everything took too long. And the cost? Brutal.

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Working with ShowLabs has transformed how we think about content production. Their SHYFT platform has allowed us to streamline our content strategy and deliver assets that meet the unique requirements of all our partners, without any extra time or effort on our end. This has been a game-changer for us.”

Max Nolan
Senior Marketing Manager, Spyder

The ShowLabs Solution

Enter ShowLabs. We deployed both engines of our content ecosystem to take the pressure off Spyder’s internal team and shift their content output into overdrive.

  • ShowLabs Studio ran point on production — building a seamless, full-scope workflow that Spyder didn’t have to lift a finger to manage. ShowLabs also used its studio services to elevate Spyder’s content game — from higher-quality pinboards and on-model images to close-up features and on-model video.
  • SHYFT, our asset management engine, did the heavy lifting on the backend — generating every variant Spyder needed, formatted to spec for each end channel. That meant tailored margins, multiple background types, appended metadata, a wide array of file types, and complex naming conventions, delivered on a silver platter. Zero guesswork. Zero grind.

Success snapshot

  • 7 seasons/productions
  • 3 years of partnership
  • 1,835 products
  • 8,807 shots
  • 35,228 assets + variants
  • 96% time savings
  • 84% cost savings

The Results

Since kickoff, ShowLabs has completed seven high-volume productions for Spyder — covering full season lines, SMUs, and special projects. Together, we’ve created a staggering:

  • 35,228 assets
  • 1,900+ unique products
  • Assets deployed across DTC, B2B, brand marketing, retail, and marketplaces
  • 96% in time savings
  • 84% in cost savings

The Bottom Line

By partnering with ShowLabs, Spyder unlocked a next-generation content ecosystem — one that delivers premium brand storytelling at scale, while eliminating the operational and financial friction of traditional production. The result? The fastest, most efficient, and elevated go-to-market process for one of the industry’s most respected outdoor brands.

About ShowLabs

Founded in April 2021, ShowLabs is the world’s premier visual commerce solution built to provide brands both with a solution for producing high-quality visual assets at neck-breaking speeds while also empowering them with an AI-powered software platform capable of managing those assets through the entire commerce lifecycle. ShowLabs customers benefit from increased productivity, high volume asset creation, a full spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs is backed by First Mile Ventures and Stout Street Capital and supports customers worldwide.