March 2025
ShowLabs and Vans revolutionize ecommerce content management
The industry-leading footwear brand partners with ShowLabs to create & deliver B2B ecommerce content in record time, paving the way for future success.
Denver – March 2025 – After a highly successful partnership with The North Face, ShowLabs is thrilled to announce another exciting collaboration with VF Corporation’s iconic brand, Vans footwear. This partnership marks a pivotal opportunity to extend ShowLabs’ revolutionary approach to product content management into new dimensions. Vans, known for its distinctive designs and cultural impact, presented challenges that called for ShowLabs’ innovative solutions.
Meeting Vans’ unique challenges head-on
With a large lineup featuring over 952 products — the combination of producing assets at this volume within compressed B2B launch windows, deploying their assets globally prepped for three uniquely different end channels, and addressing the challenges of a product mix that called for highly specialized styling — was going to require something more than a conventional solution.
ShowLabs needed to implement a strategic workflow that was focused on go-to-market acceleration while meeting both the styling demands (capturing everything from intricate canvas textures to precise stitch detailing) and delivery complexities (variation in specs and file needs) for three different end channels.
The ShowLabs solution
Leveraging its state-of-the-art studio, optimized workflows, and groundbreaking SHYFT software, ShowLabs rose to the challenge:
1. State-of-the art studio
Our innovative studio was reconfigured to meet Vans’ specific needs, incorporating advanced robotic and motorized camera systems to capture footwear. From showcasing traction patterns to highlighting the subtleties of unique materials, every detail was captured with precision in a variety of asset types — from stills and 360º spins to interactive content — all within Vans’ extremely tight production timelines.
2. Streamlined workflows
ShowLabs implemented highly efficient production and workflow strategies, both pre- and post-production. These workflows improved asset delivery times, enabling Vans’ campaigns to align seamlessly with product launches, trends, and global market demands.
3. SHYFT software integration
ShowLabs’ cutting-edge SHYFT software is a game-changer. It enables Vans to produce assets tailored to three unique variant specifications — Elastic, MobiMedia, and OrangeLogic — with remarkable ease. SHYFT’s capabilities allowed Vans to publish their entire catalog as “platform-ready,” eliminating additional data management, file naming adjustments, and image touch-ups.
Delivering outstanding results
The results of this collaboration speak volumes about the impact of ShowLabs’ solutions:
- Volume: ShowLabs shot over 952 products and produced, processed, and published a total of 8,576 assets.
- Speed & efficiency: Our streamlined workflows enabled Vans to reduce an 8 week production down to 2-3 weeks.
- Cost and time savings: Vans saved an estimated $22,000+ and over 400 hours in production time, allowing their teams to focus on high-level creative and strategic priorities.
- Next-gen ecommerce delivery: SHYFT opened the door for Vans to publish their entire catalogue “Elastic-ready” direct into Elastic, requiring no additional data management, file naming adjustments, or image touch-ups.
“Working with ShowLabs has been a game-changer. Their expertise in B2B asset delivery has taken an immense load off our team…that kind of time is invaluable as we prep for global launches.”
-Nate Rogers, Head of Global Production and Creative Operations
Looking ahead
The success of this collaboration underscores the value ShowLabs brings to global brands navigating the complexities of modern product content management. As we continue to revolutionize the industry, we’re excited about the opportunities ahead and the lasting impact we’re creating for our partners. For Vans, this is just the beginning of a transformative journey toward even greater efficiency, creativity, and success.
To learn more about ShowLabs and how we can help elevate and accelerate your brand’s content, request a discovery session.
About ShowLabs
Founded in April 2021, ShowLabs is a revolutionary visual commerce solution, providing brands with both an innovative visual content studio, capable of producing high-quality visual assets at neck-breaking speeds, and an AI-powered software platform, capable of manipulating, managing, and distributing those assets across the entire digital and virtual ecommerce ecosystem. ShowLabs’ solutions solve the content production bottlenecks most brands face within their digital asset supply chains. Customers benefit from increased productivity, high volume asset creation, a full spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs supports customers worldwide.