Denver – September 2024 – At ShowLabs, we’re excited to announce our new partnership with Marmot, the iconic outdoor brand with a rich history of outfitting adventurers and explorers alike. Marmot turned to us with a specific goal: to find a partner who could not only elevate their creative content but also deliver ecommerce assets with exceptional speed and efficiency. We’re proud to say that ShowLabs was chosen to help bring their vision to life.

Efficiency goals for S25

What drew Marmot to ShowLabs is our unique ability to blend creative capability with performance. For their upcoming Spring 2025 line, we’ve designed a workflow and plan to capture the entire collection in just nine days—an impressive feat made possible by our streamlined production workflow and creative approach. Our focus is on more than just meeting deadlines; we aim to produce high-quality content that speaks to the heart of the brand. Whether it’s technical mountaineering gear or weekend adventure apparel, every asset we create reflects Marmot’s commitment to both function and style.

SHYFT Variant Creation Engine and Asset Delivery

An integral part of our collaboration is SHYFT, our direct-to-commerce delivery & variant creation platform. With SHYFT’s powerful variant creation engine, we are able to generate multiple versions of product assets tailored for different platforms, whether it was for Marmot’s DTC channels, B2B partners, or retail distribution. This engine automates the creation of tailored variations (for example: background removal & custom margins for one retail partner and custom shadow treatment and cropping for the DTC site), ensuring consistency and relevance across all touch points. Combined with our ability to deliver final assets in under three weeks, Marmot’s assets will be ready to market, ensuring their ability to stay ahead of the curve.

A Partnership to help progress Marmot’s Evolution

As Marmot continues to reinvent itself, reconnecting with their heritage as an outdoor brand for all—from hardcore adventurers to weekend warriors—we’re excited to be part of that journey. Kate Weber, Sr. Marketing Manager at Marmot, noted, “ShowLabs was the right choice for us because they combine the technical precision we need with the creative insight we want. With the teams’ focus on efficiency and precision during the production, we’re looking forward to producing high-quality content in record time, and elevating our GTM strategies for this and future seasons.”

At ShowLabs, we’re passionate about helping brands like Marmot tell their story in a way that resonates with consumers. Our partnership with Marmot is a perfect example of how our innovative workflows, combined with creative excellence, can drive success in a fast-paced digital world. We look forward to continuing to support Marmot as they inspire adventure and exploration for all.

To learn more about ShowLabs and how we can help elevate and accelerate your brand’s content, request a discovery session.

About ShowLabs

Founded in April 2021, ShowLabs is a revolutionary visual commerce solution, providing brands with both an innovative visual content studio, capable of producing high-quality visual assets at neck-breaking speeds, and an AI-powered software platform, capable of manipulating, managing, and distributing those assets across the entire digital and virtual ecommerce ecosystem. ShowLabs’ solutions solve the content production bottlenecks most brands face within their digital asset supply chains. Customers benefit from increased productivity, high volume asset creation, a full spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs supports customers worldwide.