Denver – August 2024 – We’re thrilled to announce our new partnership with Frogg Toggs, a brand renowned for keeping folks comfortable during their outdoor pursuits with waterproof apparel and rainwear. For over 25 years, Frogg Toggs has been a trusted name in the industry, offering innovative products that keep adventurers dry and comfortable in all conditions.

Frogg Toggs chose ShowLabs as their ecommerce content partner because of our proven expertise in direct-to-commerce asset delivery and post-production efficiencies. With our streamlined processes, we’re able to deliver high-quality content quickly, helping Frogg Toggs stay ahead in a competitive market.

One of the key highlights of the partnership is the integration of ShowLabs’ Shyft software, which will generate 12 unique content variants tailored for specific DTC and Elastic B2B catalogs, retail partners, and marketplaces. This capability ensures that Frogg Toggs can maintain consistency across all channels while also customizing their content to meet the specific needs of each platform.

With the help of Shyft, the Frogg Toggs design and ecommerce teams are saving hundreds of hours of manual work related to asset renaming, reformatting and publishing. By automating variant creation for all 12 catalogs, retailers and marketplaces, Frogg Toggs can now let creatives be creative! 

Kevin Gentle, VP of Sales, shares his enthusiasm for the collaboration: “ShowLabs is committed to enhancing the entire ecommerce ecosystem for Frogg Toggs. ShowLabs allows us to deliver tailored content with speed and precision, helping Frogg Toggs maximize our online presence and reach and service all of our customers more effectively.”

At ShowLabs, we’re excited to help elevate Frogg Toggs’ beloved brand, ensuring their online presence matches their dynamic, market-facing personality. We look forward to driving innovation and growth together, bringing their products to even more outdoor enthusiasts worldwide.

To learn more about ShowLabs and how we can help elevate and accelerate your brand’s content, request a discovery session.

About ShowLabs

Founded in April 2021, ShowLabs is a revolutionary visual commerce solution, providing brands with both an innovative visual content studio, capable of producing high-quality visual assets at neck-breaking speeds, and an AI-powered software platform, capable of manipulating, managing, and distributing those assets across the entire digital and virtual ecommerce ecosystem. ShowLabs’ solutions solve the content production bottlenecks most brands face within their digital asset supply chains. Customers benefit from increased productivity, high volume asset creation, a full spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs supports customers worldwide.