This new Spotlight Series breaks down what sets ShowLabs apart from other production studios. We’re built by and optimized for large-scale, ecommerce content for outdoor & action sports brands and here are some of the teams, processes & strategies in place that truly set ShowLabs apart. 

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Elevating Outdoor and Action Sports Commerce Content at ShowLabs

At ShowLabs, serving customers and brands in the outdoor industry is not just a part of our business, but a passion. Collectively, we’re skiers, snowboarders, bikers (of all kinds), fishers, hikers, backpackers, climbers, mountaineers, campers, overlanders, and more! 

With a combined 7 decades of industry experience, the team at ShowLabs not only has a deep understanding of merchandising, ecommerce and product photography but a passion for the outdoors, too. 

Expertise Rooted in Industry Leadership

At ShowLabs, our mastery in product and ecommerce content is deeply rooted in our extensive experience working with leaders in the outdoor and action sports apparel, footwear, and accessories industry. We’ve honed our skills by partnering with top brands that demand the highest standards of visual representation. This background has not only shaped our technical prowess but also our understanding of the unique brand points-of-view and functional needs of outdoor and action sports products. Our industry-specific expertise ensures that every shot we take resonates with the target audience, capturing the essence of adventure and performance.

A Talented Team Driving Professional Results

The core strength of ShowLabs lies in our talented team of professionals who bring a diverse set of skills and experiences to the table. Our capture techs and art directors are adept at capturing dynamic images that highlight the functionality and style of sports apparel and accessories. They understand the importance of showcasing products in a way that speaks to both the technical and aspirational aspects of the outdoor lifestyle.

Photographers and Stylists: Crafting the Perfect Shot

Our photographers work hand-in-hand with our stylists, who meticulously prepare each item to ensure it looks its best on camera. Whether it’s arranging a jacket to highlight its waterproof features, or outftting a pair of hiking boots to emphasize their rugged durability, our stylists bring a keen eye for detail and a deep understanding of the products we shoot.

Merchandisers and Data Managers: Streamlining the Process

Behind the scenes, operations and digital asset managers play a crucial role in the workflow. They ensure that every product and asset is correctly cataloged and that product information is accurate and accessible. This streamlined process allows clients to focus on the creative process, rather than managing data both before and after the production. By aligning on ecommerce variants ahead of production, each asset is properly formatted for DTC or B2B ecommerce and retail or marketplace partners. 

Art Directors and Photo Editors: Enhancing the Visual Narrative

Our art directors and photo editors bring the final touch to our photography. Art directors coordinate the creative vision, ensuring that each shoot aligns with the brand’s identity and marketing goals. Photo editors then refine the images by correcting imperfections and ensuring consistency across the entire product line.

Collective Expertise for Unmatched Quality

Each team member at ShowLabs contributes their creative, professional, and relevant experience to produce imagery that not only meets but exceeds the expectations of our clients. Our collaborative approach, combined with our deep industry knowledge, ensures that we deliver professional, high-quality results that capture the spirit of outdoor and action sports.

Enjoy some snaps of the ShowLabs out doing what we do best!