Creative Operations studio highlight: ShowLabs, Creative Force,
and Orbitvu with Danny Effron and Polly Babcock
Danny Effron and Polly Babcock of ShowLabs join Daniel Jester of
Creative Operations to discuss what the content studio of the future must look like.
Brands can’t keep up with the never-ending demand for ecommerce visual content, the volume and speed at which the content must be produced, and how it’s integrated and deployed into all touch points within the ecommerce lifecycle. It’s called the Content Crisis and it plagues every brand out there.
In this episode of Creative Force’s eCommerce Content Creation podcast, Daniel Jester sits down with Danny Effron and Polly Babcock to discuss why when a brand decides to move into a new marketing space or channel, they are quickly required to produce a large set of net-new assets designed to work perfectly within that space. And, how most of the time, brands are not resourced with the right staff or technical capabilities to do it.
Danny, Polly, and Daniel talk over why the content studio of the future needs to be able to adapt quickly, while still building a system that ensures accurate and timely work. And, how ShowLabs has been able to streamline their workflow to ensure accurate file handling and naming.
Take a listen to the full episode here.
Founded in April 2021, ShowLabs is a revolutionary visual commerce solution, providing brands with both an innovative visual content studio, capable of producing high-quality visual assets at neck-breaking speeds, and an AI-powered software platform, capable of manipulating, managing and distributing those assets across the entire digital and virtual ecommerce ecosystem. ShowLabs’ solutions solve the content production bottlenecks most brands face within their digital asset supply chains. Customers benefit from increased productivity, high volume asset creation, a full-spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs supports customers worldwide. Learn more at https://showlabs.com.