The North Face partners with ShowLabs to revolutionize visual commerce content approach

The North Face partners with ShowLabs to
revolutionize visual commerce content approach

ShowLab’s visual commerce solution promises to elevate TNF’s content
quality and deployment efficiency to levels never seen before.

Denver, CO — May 2021 — ShowLabs, a revolutionary visual commerce solution specializing in providing brands with the ability to produce next-level visual content, is excited to announce its newest client acquisition with The North Face. Faced with compressed content creation timelines and demands from their inside sales team for higher-quality assets, TNF is looking to improve the quality of their visual content while simultaneously broadening beyond photos and into on-model video.

ShowLabs was specifically built to help brands, just like The North Face, solve their content crises by providing solutions that empower them to deliver content their audiences are demanding; faster, better, and in a way that captivates and drives engagement. ShowLabs has the capacity to produce — photography, 3D, mixed reality, interactive photography, and video — while also empowering clients with an AI-powered software platform capable of managing those assets through the entire commerce lifecycle. The addition of The North Face to their ever-growing client roster further solidifies their position as a go-to solution for brands seeking bottom line impact to their sales.

“We are extremely excited to partner with The North Face,” said Danny Effron, CEO and founder of ShowLabs. “With an incredibly large product line and unforgiving timelines to produce their visual content, we look forward to showing the world the volume our studio can support. On top of that, it’s an even better opportunity to showcase the power of our integration into Elastic Suite and the efficiency that exists when we deploy directly into their ecommerce platform.”

The North Face is the latest in a recent series of new client signings that also include Outdoor Research, RAB, and Topo Designs.

About ShowLabs

Founded in April 2021, ShowLabs is a revolutionary visual commerce solution, providing brands with both an innovative visual content studio, capable of producing high-quality visual assets at neck-breaking speeds, and an AI-powered software platform, capable of manipulating, managing and distributing those assets across the entire digital and virtual ecommerce ecosystem. ShowLabs’ solutions solve the content production bottlenecks most brands face within their digital asset supply chains. Customers benefit from increased productivity, high volume asset creation, a full-spectrum of innovative content types, and deployment productivity and insights. Based in Denver, Colorado, ShowLabs supports customers worldwide. Learn more at

About The North Face

The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit